Alex So, I’ve been thinking a lot about public speaking lately. It’s not just about spitting out facts, right? It’s about creating something that people actually feel and remember. You know, you could load a speech with tons of data, but if it doesn’t have any heart, it just falls flat. And on the flip side, … Read more
I’m so excited to share what I’ve learned about attracting international speechwriting clients! The world is getting smaller, and the demand for powerful, culturally smart speeches is growing everywhere. It’s definitely a unique challenge and a huge opportunity at the same time. I’m going to lay out my blueprint for finding, securing, and keeping these … Read more
The digital roar of social media? It’s absolutely relentless. As a writer, my words are my currency, and getting them seen, understood, and acted on is absolutely paramount. But here’s the thing: just publishing isn’t enough. The real power? It’s in understanding how my content actually performs, figuring out what truly resonates, and then using … Read more
I’m going to share something with you that’s pretty fundamental to how we communicate in today’s world. You see, it’s not just about what we say, but how we say it, and, critically, who we’re talking to and where that conversation is happening. In this wild, colorful digital space we live in, trying to use … Read more
The words we choose hold immense power, especially in user experience journeys. UX copy isn’t just about describing; it’s about guiding, reassuring, and converting. It’s that soft whisper in a user’s ear, the friendly hand on their back, leading them through a digital experience. But how do I know if my meticulously crafted phrases are … Read more
The digital landscape is a battleground for attention. Every character, image, and video vying for a fleeting glance. In this relentless pursuit of engagement, guessing is a luxury few can afford. Instead, smart marketers and content creators wield a powerful, data-driven weapon: A/B testing. This isn’t just about tweaking a headline; it’s a systematic approach … Read more
Writing a biography, huh? It’s a huge undertaking, but it’s also incredibly rewarding. Think about it: every life, from the famous historical figures to the unsung heroes, is a treasure trove of lessons, of inspiration. It’s like peeking into someone else’s world, really getting to know them. And when you write a biography, you’re not … Read more
The blank page, it just stares back, mocking me. And this topic, even though it’s been assigned, it feels like a foreign language. Honestly, panic sets in. But the expectation, it’s still there: I have to produce authoritative, insightful content. Now, this isn’t about faking expertise, not at all. This is about taking a really … Read more
You know that feeling, right? That cursor just blinks there, mocking you. The deadline? It’s not just looming; it feels like a giant, monstrous shadow. And your internal panic meter? Yeah, mine redlines too, threatening to throw every coherent thought right out the window. This isn’t just about putting words on a page; it’s about … Read more
You dream of getting paid to explore the world and share its wonders, right? For so many of us, that’s the ultimate career. But the path from passionate traveler to published travel writer can feel super mysterious and frustrating. It’s not enough to just love to travel, or even to be a great writer. To … Read more