Alex Customer testimonials are like gold; they’re the ultimate proof that what you offer is truly valuable. They come from real people and mean so much more than anything your own marketing team could ever say. But so many businesses just tuck them away on some website page or mention them quickly in an email. That’s … Read more
I’m going to share some of what I’ve learned about taking really complicated scientific stuff and turning it into medical instructions that anyone can understand. It’s a big deal because researchers often talk in terms of p-values and genetic codes, but regular people just need to know simple things like when to take their medicine, … Read more
I want to tell you about something I’ve learned that has completely changed how I communicate ideas. You know how sometimes the best ideas feel so big and complicated? They come from really smart people, and they’re full of details and connections. But here’s the thing: an idea, no matter how brilliant, only truly has … Read more
Presenting a strategic plan isn’t just about reading off a list of bullet points. It’s a real leadership moment, meant to get people to believe in what we’re doing, get on board with it, and actually do something. If a presentation isn’t put together well, all that hard work we put into planning can fall … Read more
Giving a performance review speech… it’s more than just checking off boxes, you know? It’s a really important moment for growth, for telling someone they’ve done a great job, and sometimes, for helping them change direction a bit. When you’re writing this speech, or even giving it yourself, the trick is to take all that … Read more
Securing grant funding isn’t just about crafting a compelling narrative; it’s about demonstrating a clear, logical pathway from your activities to tangible, measurable results. Grantmakers aren’t just investing in good intentions; they’re investing in impact. This is where the logic model becomes your most potent weapon. Far from a bureaucratic hurdle, a well-structured logic model … Read more
The spotlight narrows. A sense of anticipation hangs in the air. For me, as a writer, this isn’t just about delivering information; it’s about weaving a narrative that ignites a spark, compels a shift in perspective, and ultimately, drives the audience to do something. A keynote isn’t a lecture; it’s a meticulously crafted journey designed … Read more
I want to talk to you about how to put together a speech that asks for money for a good cause. It’s not just about listing facts; it’s about telling a story that makes people feel something, encourages them to act, and ultimately, helps us get the crucial resources we need. For those of us … Read more
So, you want to nail your next business presentation, huh? It’s not just about rattling off facts, it’s about telling a story that grabs people and sticks with them. Think of it like crafting an unforgettable book – you need a solid plot, key moments in the right places, and an emotional connection that lingers … Read more
The digital world is always changing, and right at its heart are those mysterious social media algorithms. For us writers, whose success more and more depends on being seen and connecting with people, understanding and going with these algorithmic flows isn’t just a bonus – it’s something we absolutely have to do to make it … Read more