Here’s a rewrite of the article, presented as if I’m sharing my thoughts: I’ve learned that in the whirlwind of corporate communication, where we’re all bombarded with information and attention spans are… well, let’s just say fleeting, truly standing out isn’t just a nice-to-have – it’s absolutely critical. When I write, I don’t just see … Read more
I wanted to talk about something really important for anyone trying to sell a product or service. In today’s crazy-busy world, just putting your stuff out there isn’t enough. People are smart, they’re busy, and they’re constantly wondering if something is truly worth their time or, even more, their money. This is exactly why a … Read more
So, I want to talk about something really important for any business that wants to truly thrive: building what I call a “value ladder.” You see, the most successful businesses out there aren’t just selling a single thing and moving on. They’re focused on building these amazing, long-lasting relationships with their customers. And that doesn’t … Read more
The digital landscape, it’s just overflowing with words, isn’t it? From that tiny little button label to those massive onboarding flows, every single interaction is like this super detailed, carefully put-together conversation. As a UX writer, you’re the one building that conversation, bridging the gap between really complicated features and how a person actually understands … Read more
When I sit down to craft a compelling speech, I know the magic isn’t just in how I say things, or the stories I tell, or even my fancy words. Those are important, sure, but they’re really just tools for a bigger purpose: to get a super clear, to-the-point, and impactful main idea across. That … Read more
I’m going to share some thoughts on building a strong technical writing portfolio. In our world of professional communication, a technical writer’s portfolio isn’t just a collection of old projects; it’s practically a testament to your skills, a showcase of how adaptable you are, and really, a key way to stand out in a pretty … Read more
I’m going to share something with you that I find incredibly important: building a strong personal brand as a technical writer. The world is awash with information, and for us, our unique, authoritative voice is truly our most valuable asset. Seriously, a strong personal brand isn’t just nice to have; it’s absolutely essential. It lifts … Read more
You know, every piece of marketing copy, whether it’s a landing page, an email, an ad, or even just a social media post, faces the same challenge. We’re up against the shortest attention spans imaginable. In a world overflowing with information, you literally have seconds – sometimes even milliseconds – to grab someone’s attention and … Read more
Here’s what I’ve learned about building a killer grant team – and trust me, it’s a game-changer. You know that feeling, right? Sitting there, keyboard clicking, grant application looming, feeling like you’re battling it all solo? We’ve all been there. But here’s the honest truth: landing those big grants isn’t a one-person show. It’s more … Read more
Imagine walking into a room and instantly recognizing someone just by the way they speak – their unique rhythm, their choice of words, their humor, or their seriousness. That’s the power of a strong individual voice. Now, let’s think about that for a brand. A strong brand voice isn’t just about what you say, it’s … Read more