As a writer, I’ve learned that my words are more than just tools for communication; they’re bridges. They shape how people see things, how they understand information, and, importantly, they either draw people in or push them away. In our increasingly connected world, being able to communicate inclusively isn’t just a nice-to-have – it’s absolutely … Read more
I’m sharing with you how writing what I call “grant outcomes” isn’t just about sounding like you need help. It’s truly about showing you can actually deliver measurable results. Funders aren’t just giving money away out of kindness; they are making a strategic investment. They want to see a solid return on their philanthropic dollar. … Read more
I’m going to share something that’s really changed how I think about user experience. You know how frustrating it is when you’re using a website or an app, and suddenly you hit a snag? A lot of the time, the message you get is just a dead end, right? Like, “Error 404: Page Not Found,” … Read more
I’ll tell you what, the world is absolutely drowning in facts and figures, and yet it feels like we’re starving for real understanding. Environmental reports, with all their scientific accuracy, often just miss the mark. They could be so much more than dry compliance documents, rarely picked up, even less often truly grasped by the … Read more
Here’s my take on that article, presented as if I’m sharing my insights with you: Writing White Papers That Make Clients Leaders In a world overflowing with information, white papers are still an amazing way to show expertise and start important conversations. It’s not just a long article; it’s a carefully researched, data-driven argument designed … Read more
So, let’s talk about stories! In this wild, fast-paced world of social media, stories are pretty incredible. They’re these quick, blink-and-you-might-miss-them moments, but they’re also super powerful for connecting with people. For me, as a writer, really getting the hang of social media stories isn’t just a nice-to-have, it’s essential. It’s how I get to … Read more
So, I want to talk about how to write email newsletters that people actually love. Seriously, in this super noisy online world we live in, your email inbox is still kind of a special place. It’s where you can really connect, build trust, and truly get your message across. But let’s be real, most newsletters … Read more
You know, in this massive digital ocean we navigate, the most priceless thing we can get is attention. And amid all the stuff constantly flooding us, the “Top 10” list really shines. It promises knowledge that’s easy to digest and a good dose of entertainment. But here’s the thing: just listing ten items isn’t going … Read more
The subtle art of persuasion thrives in the realm of upsells and cross-sells. This isn’t about trickery; it’s about providing genuine value, anticipating needs, and truly enhancing a customer’s initial purchase. So many businesses treat these as an afterthought, relegated to a generic “Would you like fries with that?” script. But let me tell you, … Read more
I want to share some thoughts with you about writing effective tooltips. You see, the digital world we navigate is constantly throwing new things at us, and we, as users, just want things to make sense – immediately. We’re looking for smooth sailing when we’re interacting with software and websites. When a button’s job isn’t … Read more