I’m going to tell you something game-changing about writing copy – the kind that truly connects with people and gets them to act. In today’s digital world, where everyone’s screaming for attention, your words need to do more than just inform. They need to compel. They need to cut through all the noise, tap into … Read more
The corporate world, for too long, has reveled in a language designed more for an exclusive club than for effective communication. We’ve become accustomed to the labyrinthine sentences, the impenetrable jargon, and the passive voice that drains meaning. This isn’t just an aesthetic problem; it’s a strategic one. Ambiguous communication leads to confusion, inefficiency, and … Read more
I’m sharing with you how to turn your presentations from plain and informative into something truly unforgettable. We all want our ideas to stick with people, right? We want our audience to really feel what we’re saying, to remember it long after we’re done. And that’s where metaphors and similes come in. They aren’t just … Read more
I want to talk to you today about making your writing unforgettable. We live in a world where information bombards us from all sides, and our attention spans are shorter than ever. So, if you want your words to truly land, to stick in someone’s mind, they need to do more than just inform. They … Read more
So, here I am, diving into something that’s totally changed how I think about getting my words out there. The internet, right? It’s like this massive, always-on conversation, and if you’re creating something for it, you want people to see it, read it, and hopefully, do something with it. That’s where SEO comes in – … Read more
Persuasion is like a craft, you know? Our words, as writers, they’re our tools. And understanding ethos, pathos, and logos – those timeless ways of appealing to people – that’s just foundational to using them well, especially when we’re putting together a speech. This isn’t about manipulating anyone, but rather about really connecting, influencing, and … Read more
The world of technical documentation has long grappled with challenges like inconsistency, reusability, and efficient content management. Traditional authoring methods often lead to duplicated efforts, fragmented information, and a cumbersome update process. That’s where DITA comes in: the Darwin Information Typing Architecture. It’s more than just a file format; DITA is an XML-based architecture designed … Read more
You know, in the world of persuasive writing, where every single word is like a carefully aimed arrow heading straight for someone’s decision-making process, the AIDA model really stands out. It’s a timeless, incredibly powerful framework. It’s so much more than just an acronym; it’s a detailed, psychological journey designed to gently guide your audience … Read more
I’m going to tell you how to understand user psychology for better UX copy. Imagine trying to tell a captivating story, but the person you’re talking to speaks a totally different language. That’s usually what happens to UX writers who haven’t really dug into how people think and feel. Your words, no matter how perfect … Read more
The raw numbers in spreadsheets, the figures in dashboards – they often feel like a foreign language. But for me, as a writer, they’re a treasure trove of untold stories, just waiting for a masterful hand to weave them into compelling narratives. I’m not talking about data analysis here, nor am I talking about crafting … Read more