When I sit down to craft a compelling speech, I know the magic isn’t just in how I say things, or the stories I tell, or even my fancy words. Those are important, sure, but they’re really just tools for a bigger purpose: to get a super clear, to-the-point, and impactful main idea across. That … Read more
Imagine walking into a room and instantly recognizing someone just by the way they speak – their unique rhythm, their choice of words, their humor, or their seriousness. That’s the power of a strong individual voice. Now, let’s think about that for a brand. A strong brand voice isn’t just about what you say, it’s … Read more
The heart of any successful non-profit, researching effort, or creative venture often thrives on grants. But the journey from finding an opportunity to celebrating a funded project, and then fulfilling all of its obligations, can feel like a maze. Without a solid, easy-to-use grant tracking system, you’re looking at missed deadlines, doing things twice, forgetting … Read more
Landing grant funding isn’t a game of chance, at least not for me; it’s a strategic pursuit. The absolute foundation of any successful grant application is a super-specific prospect list – a roster of funders whose mission aligns not just generally, but precisely with what my project is all about. If I don’t get this … Read more
So, I’m going to tell you a secret about technical documentation. At its heart, it’s really about making things clear and useful. But even with the most accurate, well-researched stuff, if the way it “speaks” to you keeps changing, it can completely throw you off. Trust me, it erodes trust. Imagine trying to understand a … Read more
Alright, let me walk you through this. You see, when it comes to your website, the navigation isn’t just a bunch of links. Not at all. It’s truly a conversation you’re having with the person on the other side of the screen. Every label, every single word and phrase you choose, it’s like a little … Read more
I want to talk about how we can make our user guides so much better, so much more than just a dusty PDF. We all know that users today expect things to be quick, clear, and easy to understand right from the start. The truth is, the user experience kicks off not just when someone … Read more
Let’s talk about microcopy. For me, it’s like the secret sauce of user experience, the quiet helper that guides you, reassures you, and really gives a digital product its personality. It’s not just an afterthought; it’s a carefully built pattern, a deliberate design choice that turns awkward moments into smooth interactions, silence into a helpful … Read more
So, you want to build a knowledge base that really helps people, right? Not just some dusty old library, but a living, breathing guide that makes your users feel smart, confident, and like they can tackle anything you throw at them. That’s the dream, and it’s totally within reach. Forget about just piling up facts … Read more
You know, working at a fast-paced startup, there’s this constant push to focus on building the product, getting it out there. But I’ve learned that ignoring technical documentation? That’s like trying to build a magnificent house without any blueprints or instructions on how to maintain it. It just leads to chaos, wasted time, soaring support … Read more